When you’re looking to improve your website’s number of inbound links there are lots of approaches that you can take.
Directories and social media sites
The first and most straightforward is to spread your business’s name by putting your details onto directory or social media sites. Beyond the obvious Facebook, Twitter, Tumblr, Linkedin and Pinterest, here are a few more that you may not have already considered:
- Google Plus
- Google Places
- Google News
Once you have exhausted this list, run a search to see what other sites may be relevant to your business. Then, share your notes and ask your friends and colleagues. You will undoubtedly not have heard of all of the sites that they use. What you are looking for are sites that have a PageRank of three or more to ensure that you aren’t wasting your time. (PageRank is Google’s estimation of the value of a page’s content on a scale of one to 10.)
Regularly sending out search engine optimized press releases to your industry will make a great addition to your strategy, as a good release will get you featured on sites that are already on Google News. Unfortunately this process can be time consuming and distributing them to the correct crowd can be costly. So, if you’re strapped for cash consider asking for a quote from a professional. The rates that they can offer may well surprise you.
Blogger outreach programmes
A great alternative to press releases is running blogger outreach programmes. Either you, your marketing assistant or a freelancer such as myself will write up a list of websites that you would like your copy to be published on. Then you ask them if they’re happy to accept your content, you write it and you put a link to your website in it.
The process is fairly simple but is very time consuming and requires a good idea of what type of copy will create the best conversion rates. Original, fresh and high quality content will take you a hundred times further than regurgitating someone else’s blog. So, write what you know the most about, write it with passion and team it with some beautiful royalty-free images, or some pictures that you took yourself. But, don’t shout.
By Vicky McNaught-Davis