Post-Valentines day is a come down for everyone. There are no more cards, roses, teddy bears, or special treats to be expected. So, why not brighten up your readers’ day when they need it the most by sending them a virtual hug with a lovely bit of informative and engaging search engine optimized content.
As a writer or a businessperson you should always think about your website audience first. Consider whom your product targets and what that specific group of people is searching for. Then have a look at what they are searching for and at what time of year particular types of content are at their most relevant.
Yesterday might have been Valentines Day, but today asteroids are predicted to pass the British sky tonight between 8 and 11pm. Earlier today a town in Russia was hit by the debris of a meteor. So, perhaps it’s not just romance that’s on peoples’ minds. Both events are big topics on today’s news. So, think about how you can use this information to your advantage. How out of this world is your product? And just how much do consumers love it?
Valentines Day is a fantastic chance to be gimmicky. But, now that the day itself has passed drawing a heart around your product and posting it on Twitter will not do. If you are working at a space or weather station, then now is a fantastic time to post content about asteroids. But, if you are not quite so lucky and are completely stuck for ideas but looking for quick results, posting a picture of a cat rarely fails. People love cats.
Original content is widely sought after by businesses because search engines value fresh and unique output. Whether it’s a blog, a picture or a video, anything new will take priority over something that is stale. What this means is that although you can revise and re-write content from other websites, something with that has its own unique value is very much preferred. Here is an interesting article that I recently read on this point, which will explain it in a lot more detail.
Finally, remember to always be yourself
Finally, as with a job interview, always remember to be yourself. Your business has an individual voice that should come across in your content. Whether you’re quirky or corporate, allow some personality to shine through and stick with it. While you should try to target a specific audience with your topics, your tone is what will show them your values and intelligence as a business. This is what will attract the right like-minded customers or clients for you.
By Vicky McNaught-Davis